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ABOUT US
Nourishing our community
With all the health challenges our community faces today,
groups of individuals dedicated to wellness are growing
to make a positive impact.
Discover New Flavors
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Start with the customer – find out what they want and give it to them.
Transforming lives through nutrition.
We’re here to help.
Meet our nutrition team
Dedicated experts supporting your health journey
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of the products, marketing, and customer experience strategies.
Emily Green
Chief Health Officer
Our team of health experts is dedicated to providing you with the best advice and guidance on your health journey. With years of experience in the health and wellness industry, we are committed to helping you achieve your goals.
Aline Turner
Chief Product Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house nutritionists and looks after the community of thousands of health enthusiasts.
Iris Joe
Chief Operations Officer
John, with his expertise in the health and wellness industry, is dedicated to bringing innovative and high-quality products to our store. He is passionate about helping people live healthier lives.